Abstract: The sugar sector in Kenya is, however, beset by several governance and management challenges that are manifested in the way decisions are made and implemented by key actors on matters of sugar importation, privatization of sugar mills, negotiations on COMESA and other international agreements affecting the sub-sector. The study sought to assess the influence of situational analysis on organizational performance in sugar companies in Western region, Kenya. The study was guided by the Resource-Based Theory. The study was conducted using descriptive survey design and targeted the management of three sugar sompanies from the region from which a sample size of 54 respondents was drawn form a population of 54 using the census sampling technique. Questionnaires were used to collect data after pilot testing them in a sugar company in Bungoma County. The data was analyzed using both descriptive and inferential statistical methods. From the research findings, the study concluded that situational analysis contributes to increase in organizational performance of sugar companies in the Western Region in Kenya. Correlation analysis on situational analysis and organizational performance of sugar companies in the Western Region in Kenya showed that organizational performance was strongly and positively correlated with situational analysis. Situational analysis is very important and it brings proper perspective to the company with regard to the strategic direction it should take. Correlation analysis on situational analysis and organizational performance of sugar companies in the Western Region in Kenya showed that situational analysis was strongly and positively correlated with organizational performance. From the model generated by the study, situational analysis contributes to organizational performance of sugar companies in the Western Region in Kenya and therefore should be given high priority.
Keywords: Organizational Performance, Policy Development, Strategic Management, Situational Analysis, Sugar Companies, Western Region.
Title: INFLUENCE OF SITUATIONAL ANALYSIS ON ORGANIZATIONAL PERFORMANCE IN SUGAR COMPANIES IN WESTERN REGION KENYA
Author: Marita Ingutia Okuyoyi, Barrack Otieno Okello
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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