Abstract: This study examined the influence of social media in choosing domestic tourist destinations. 10 working professionals in Makati City were gathered as respondents for the Focused Group Discussion. The findings showed that the average frequency of travel by the respondents is 4 times in a year. This study used the concept of The Customer Journey to Online Purchase, a tool of Google Think Insights by Paul Muret, Director of Engineering of Google Analytics and further interpreted for travel and hospitality industry by Frederic Gonzalo and Push and Pull theory. Decision stage is the level in the decision making that has been taken much attention to and is very much influenced by social media and next is Consideration stage. Moreover, sightseeing variety is the most encouraging factor that pushes an individual to travel, next is seeking relaxation and fulfilling one’s prestige while events and activities in a particular attraction effectively attract potential travelers to visit the place, next is because of great marketing efforts and the history and culture of the destination. The study contributed in careful assessment of decision-making and to precisely identify the purpose encouragement and reason of attraction.
Keywords: social media, decision-making, influence, purpose, travel, hospitality, customer, journey, online.
Title: INFLUENCE OF SOCIAL MEDIA IN CHOOSING DOMESTIC TOURIST DESTINATIONS
Author: Ramirez, Cheryll Joyce O., Dalipe, Kim Tracy A., Morfe, Thea Erika G., Dr. Jimford U. Tabuyo
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Research Publish Journals
