Abstract: The general objective of this research was to establish the influence of stakeholder engagement on performance of commercial banks in Kenya. The study embraced a Descriptive Research Design. The study collected primary data through administration of questionnaires. The study questionnaires were self-administered to the selected bank officials. The study had a Target population of 126 Managers from the three levels of management of the 42 licensed commercial banks in Kenya. A simple random sampling method was used to select the managers for the study who were 75 in number. The study analyzed the data into a descriptive statistic by help of SPSS software version 23 where measures of central tendencies such as mean and standard deviation was calculated. The variations in the financial performance of banks were due to stakeholders’ engagement. The study findings were presented in form of frequency tables and bar graphs. From the findings of the study, it was revealed that the stakeholders’ engagement influence the operations and functioning of commercial banks in Kenya. The study recommends that commercial banks to strengthen the relationship with its stakeholders for continued engagement.
Keywords: Stakeholders Engagement, Performance, Commercial Banks.
Title: INFLUENCE OF STAKEHOLDER ENGAGEMENT ON PERFORMANCE OF COMMERCIAL BANKS IN KENYA
Author: Rodah Chepng’etich Ogachi, Dr. Paul Kariuki
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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