Abstract: Kenya has witnessed a mixture of highly successful financial institutions such as Equity Cooperative and Kenya Commercial Banks that profitably rakes in billions of shillings annually but on the other hand crumbling of some financial institutions. The study was based on resource-based theory, theory of organizational excellence, core competency theory and the alignment theory. The study used a descriptive research design. The study used a census of 36. The research instrument was a structured questionnaire. A standard multiple regression analysis was done on all independent variables on competitive position. The independent variables were; Management of innovation process, strategic alignment, customer insight, core technologies and competencies and disciplined implementation of strategies. The R calculated was 0.818 and R square was 0.6685 implying that all the independent variables taken together explain 66.85% of the variations in competitive positioning. The analysis of variance results showed the five independent variables have an influence on competitive position. The F-value was 3.575 and was significant with p-value of .000, which was less than 0.05. In the regression coefficient of the multiple regression model all the independent variables had a p-value equal to 0.000 and the constant had a p-value of 0.013. All these -values were less than 0.05. The model can provide information needed to predict competitive position from all the independent variables put together. strategic alignment the study concludes that consistent linkage between the bank's innovation strategy and the context within which innovation is implemented is crucial.
Keywords: (Management of Innovation Process, Strategic Alignment, Customers’ Insight, Core Technologies and Competencies, Disciplined Strategy Implementation).
Title: INFLUENCE OF STRATEGIC INNOVATIONS ON COMPETITIVE POSITION OF COMMERCIAL BANKS IN NYAHURURU TOWN, KENYA
Author: Ann Gachugia, James Kungu, Zakayo Onyiego, Thomas Gakobo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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