Abstract: The general objective of this study was to analyze Influence of strategic leadership on strategy implementation in hotel industry in Mogadishu. Particularly, the study wanted to evaluate the effects of Strategy Formulation, Strategic leadership involvement, Strategic leadership competency and Strategic leadership communication on strategy implementation of Hotel industry in Mogadishu. Strategic management process is a full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness. Thus strategy implementation is regarded as the actions required to undertake in order to achieve competitive advantage. As hotel industry in Mogadishu today there are Intentional moves by the Somali Diaspora to invest hotels industry through establishing more new hotels and extension of existing hotels by expansion service they offered. After establishing more hotels the industry experience declines to continue operating. However, the exiting decline is not as a consequence of lack of investment or strategy but fairly because of problems with strategy implementation. This study adopted a quantitative research design especially descriptive research design. Purposive sampling or judgmental sampling was used to select a sample of 52 managers from hotels in Mogadishu out of the target population of 60 managers by using Slovin’s formula of sampling. Primary data was collected by use of self-administered questionnaires. Data collected from questionnaires was code and keyed into a computer the Quantitative data was analyzed using the Statistical Package for Social Sciences (SPSS version 20). Descriptive statistics including the means and standard deviations were used to analyze quantitative data and capture the characteristics of the variables under study. A Multiple regression analysis model was applied to determine the relationship between Strategy Formulation, leadership involvement, Strategic leadership competency and Strategic leadership communication as the independent variables and Strategy Implementation for hotels as the dependent variable. Factor analysis was used to assess the validity and Cronbach alpha to assess reliability of the questionnaire. In general, the results reveal that Strategy Formulation, leadership involvement, Strategic leadership competency and Strategic leadership communication have significant and positive effects on Strategy Implementation for hotels industry in Mogadishu. The study recommended Inclusion of all employees in the strategy planning process because employees’ participation in strategy formulation will improve implementation process, Hotel managers must set Parameters that measured actual results versus the plan, these parameters should mirror the goals set in strategy formulation stage, Communicate to all stakeholders: Ensure every staff member understands the strategic vision, the strategic themes and what their role will be in delivering the strategic vision.
Keywords: Strategy Formulation, Strategic Leadership Involvement, Strategic Leadership Competency, Strategic Leadership Communication and Strategy Implementation.
Title: INFLUENCE OF STRATEGIC LEADERSHIP ON STRATEGY IMPLEMENTATION IN HOTEL INDUSTRY IN MOGADISHU, SOMALIA
Author: Mohamed Ibrahim Ali, Dr. Titus M. Kisingu
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
