Abstract: Performance of businesses in Kenya has not been predominantly exceptional despite the much ongoing efforts to provide enterprises with entrepreneurial incentives, many have nevertheless failed. While contributions of enterprises to development are generally acknowledged, entrepreneurs in this sector face many obstacles that limit their long-term survival and development. However, strategic management practice sets priorities, focuses energy and resources, strengthens operations and ensures that all stakeholders are working towards common goals. It is with this regard that the researcher sought to conduct this study with a specific objective of examining the influence of strategy formulation on performance of agribusiness firms in Kakamega County. This research adopted descriptive survey research design since the data was collected from sampled firms representing the entire population of the small-scale agribusiness firms in Kakamega County. It was majorly guided by the Resource-Based View of a firm. The target population was 700 small-scale agribusiness firms in Kakamega County. The researcher used both stratified and simple random sampling techniques. The sample size was represented by 70 agribusiness firms selected across Kakamega County. Primary data was collected by the use of structured and unstructured questionnaires while the respondents were the owners or managers of the agribusiness firms. Reliability of the data was arrived at using the test and retest technique which was computed using the Cronbach’s alpha coefficient while the data was validated by the supervisors’ guidance. The results were summarised in the project report by use of graphs, charts, frequencies, percentages and tables accordingly.
Keywords: Strategic Management Practices, Strategy Formulation, Organizational Performance and Firm size.
Title: Influence of Strategic Management Practices on Performance of Agribusiness Firms in Kakamega County, Kenya
Author: Ombango John Nasio, Muchibi Wilbrodah Mutsoli
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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