Abstract: The main objective of the study was to establish the influence of strategic planning on the financial performance of listed commercial banks in Kenya. The specific objectives of the study were to determine the influence of strategy formulation on financial performance of listed commercial banks, to establish the influence of strategy implementation on financial performance of listed commercial banks and to assess the influence of strategy evaluation and control on the financial performance of listed commercial banks in Kenya. This study unit of measurement was the departmental heads, departmental supervisors, branch managers and branch supervisors categorized as senior management, middle level management, and lower-level management consisting of 132 respondents. The research study used descriptive research design.A census survey was carried out on all the 11 listed commercial banks in Kenya. A questionnaire was used as the data collection instrument, with both descriptive and inferential statistics performed. From the research findings it was revealed that strategy formulation, strategy implementation, strategy evaluation and control all had positive significant influence on the financial performance of listed commercial banks. Thus, it can be concluded that strategic planning process influence the financial performance of the listed commercial banks. The study recommends that commercial banks adopt strategic planning processes as a way of enhancing their financial performance.
Keywords: strategy creation, strategy implementation, strategy evaluation, and strategy control.
Title: Influence of Strategic Planning on Financial Performance of Listed Commercial Banks in Kenya
Author: Chepkoech Scolastica, Dr. Millicent Atieno Mboya
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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