Abstract: This paper tries to study the role of the Global North in knowledge creation for the Global South. Through a study of research on newspapers in India, the paper attempts to probe the question as to how the neoliberal consensus emanating from the Global North dominates the discourse in newspapers in the Global South. Thus, liberalization has seen trends like tabloidization, emphasis on infotainment and advertisements and the decline of the editor. The global media firms based in countries of the North, through their immense resources and global reach, set the agenda for the media of the South by highlighting the international events they consider ‘newsworthy’ and even influence the perspectives on the event. This is analytical research on the newspapers based on an analysis of the trends in newspaper publishing in India, especially with reference to the Hindi newspapers in India.
Keywords: Media, Hindi Newspapers, Infotainment, Global South.
Title: Influence of the Global North on the Newspapers in India, with Special Reference to the Hindi Newspapers
Author: Ritambhara Malaviya
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 1, January 2024 - March 2024
Page No: 8-11
Research Publish Journals
Website: www.researchpublish.com
Published Date: 01-January-2024
