INNOVATION STRATEGIES IN THE HOTEL INDUSTRY

Dr. P. PRAVEEN KUMAR, Ms. L. Sheryl Christina Preethi

Abstract: The hospitality sector is a massive industry which restrains discrete allotments in it like travels, entertainments, food and beverages, hotel and much more. Indian hospitality industry is one of the fastest growing sectors and generates further employment opportunities. In hospitality sector, populace pays attention to dribble away on luscious and leisure things. The flourishing tourism industry has lined the way for hotel sector in terms of room occupancy ratio and its value. The hotel industry embraces of lodging, restaurants, theme parks, etc and principally depends on the business travellers and medical tourism. The motive for the multimillion dollar hotel industry is owing to its escalating innovative activities. The present study gazes into a variety of innovations in hotel industry. Employees of hotel industries were scrutinized though questionnaire for spotting the innovations in that industry. Present literature employs frequency analysis, mean analysis and factor analysis for the collected data. Study reveals that bio gas plant and water recycling treatment are in custom to make eco-friendly environment.

Keywords: hotel industry, tourism industry, restaurants.

Title: INNOVATION STRATEGIES IN THE HOTEL INDUSTRY

Author: Dr. P. PRAVEEN KUMAR, Ms. L. Sheryl Christina Preethi

International Journal of Interdisciplinary Research and Innovations

ISSN 2348-1218 (print), ISSN 2348-1226 (online)

Research Publish Journals

Vol. 6, Issue 4, October 2018 – December 2018

Citation
Share : Facebook Twitter Linked In

Citation
INNOVATION STRATEGIES IN THE HOTEL INDUSTRY by Dr. P. PRAVEEN KUMAR, Ms. L. Sheryl Christina Preethi