Abstract: The main aim of this study is to understand the innovative strategies on CSR used in Industries of 21st Century .Corporate social responsibility (CSR) is a means of analysing the interdependent relationships that exist between businesses and economic systems, and the communities within which they are based. The idea of firms looking beyond profits to their role in society is generally termed Corporate Social Responsibility (CSR). The World Business Council for Sustainable Development (WBCSD) defines, CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.
CSR also has been defined as an obligation to pursue those policies, to make those decisions, or to follow those lines of action that are desirable in terms of the objectives and values of our society. Firms may have diverse motivations which influence the decision to implement CSR. Therefore CSR approaches vary from firm to firm.
An attempt is made in the present study to measure CSR activities on Industries of 21st Century in India. The objectives of the study is to review CSR initiatives of industries in India and to analyse the differences between large, medium and small firms in CSR activities and to analyse the differences between public, private and partnership firms in CSR activities.
The study will be made by referring several other literatures on “CORPORATE SOCIAL RESPONSIBILITIES” published by various sources. In the above context, a Qualitative study will be conducted on “INNOVATIVE APPROACHES AND STRATEGIES OF 21st CENTURY CORPORATE SOCIAL RESPONSIBILITIES”. This being a non-empirical study the analysis will be made from the data and contents collected from various articles published by various authors and released through various sources. The references of the same will be given in reference part. The hypothesis of the analysis is Industrial social work of 21st Century definitely play a crucial role in upliftment of the Society which we live currently.
Keywords: CSR – Corporate Social Responsibility ,SA – Social Auditing ,AA – Account Ability, ESA – Ethical Accounting Statement, GRI – Global Reporting Initiatives, SAI - Social Accountability International , CSO - Civil Society Organisations , EU – European Union, UN – United Nations , SME – Small Medium Enterprises.
Title: INNOVATIVE APPROACHES AND STRATEGIES OF 21st CENTURY CORPORATE SOCIAL RESPONSIBILITIES
Author: R.Dinesh, Dr.R.Belinda
International Journal of Social Science and Humanities Research
ISSN 2348-3164 (online), ISSN 2348-3156 (Print)
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