Abstract: This article investigates the influence of innovative approaches to corporate social responsibility (CSR) on brand image and stakeholder satisfaction. With the growing importance of CSR in today's business environment, companies are increasingly seeking novel strategies to address social and environmental challenges, while enhancing their brand image and stakeholder relationships. Through a comprehensive literature review, the article identifies innovative CSR approaches, such as green and sustainable initiatives, inclusive employment and diversity promotion, community engagement, and supply chain transparency. The methodology encompasses qualitative and quantitative research designs, including interviews, surveys, and content analysis of CSR reports. The analysis reveals that innovative CSR approaches positively impact brand image and stakeholder satisfaction, despite challenges and limitations, such as implementation barriers and financial constraints. The article concludes by highlighting the significance of innovative CSR strategies in today's business landscape, offering practical recommendations for businesses and policymakers, and suggesting avenues for future research.
Keywords: Corporate Social Responsibility, Innovative CSR, Brand Image, Stakeholder Satisfaction, Sustainability.
Title: INNOVATIVE APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY ASSESSING THE INFLUENCE ON BRAND IMAGE AND STAKEHOLDER SATISFACTION
Author: Jackie Chong Cheong Sin, Vijayakumaran Kathiarayan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 1, April 2023 - September 2023
Page No: 62-72
Research Publish Journals
Website: www.researchpublish.com
Published Date: 10-May-2023
