Abstract: Rice cake vendors living in Pinagsabangan II, Naujan, Philippines, hold a potential key to community-based tourism (CBT). Although a formal understanding of CBT is in its infancy, positive visitor interactions and aspirations for community development suggest exciting possibilities. At the heart of their success are rice cakes, bibingka in local terms, beloved cultural product and a cornerstone of memorable tourist encounters. Qualitative interviews with six key informants revealed the challenges they face: lean times, competition, weather, security concerns, and other external factors. Government interventions such as training, promotion, and financial support have been implemented, but gaps in effectiveness need to be addressed. The proposed management extension program of the study aims to address these concerns and unlock the full potential of CBT. Focused on CBT awareness, capacity building, vendor partnerships, and government collaboration, the program seeks to develop a sustainable, inclusive model of tourism that benefits the local community. Ultimately, the tourist experiences will be reinvented using the existing legacy of Pinagsabangan II - its beloved rice cakes.
Keywords: community-based tourism, insights, management extension program, rice cake.
Title: Insights of Rice Cake Vendors on Community-based tourism (CBT) in Naujan, Oriental Mindoro: Basis for a Management Extension Program
Author: Catherine Magboo-Campo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 2, October 2023 - March 2024
Page No: 258-266
Research Publish Journals
Website: www.researchpublish.com
Published Date: 20-January-2024
