Inventory Management Practices and Sales Performance in Retail Outlets: Case of Supermarkets in Nakuru Town, Kenya

Kevin Obara, Wilfred Mbeche

Abstract: The ability to achieve a seamless flow of inventories remains to be a major challenge among retail stores in Kenya. Major retail companies in Kenya have entered into quantity or time-based service contracts with suppliers. While was envisaged to that this will lead optimal stock management, most of these retail companies suffer from both overstocking and stock run-outs, a potential source of low sales. In view of this, this study seeks to bring to the fore the likely influence of inventory management practices on sales performance among retail stores in Nakuru Town. Specifically, the study brings to the fore the influence of four practices; inventory management systems, strategic supplies selection, vendor managed inventory and inventory forecasting practices. A census of 80 employees working in the 16 retail stores within Nakuru town was adopted. Inventory management systems and vendor managed inventory was found to have a positive and significant relationship with sales performance of retail stores. Based on the current findings. This calls for the retail outlets to take a critical look and analyze their inventory practices, before their implementation.

Keywords: Inventory Management Practices, Sales Performance, Retail Outlets, Supermarket.

Title: Inventory Management Practices and Sales Performance in Retail Outlets: Case of Supermarkets in Nakuru Town, Kenya

Author: Kevin Obara, Wilfred Mbeche

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Research Publish Journals

Vol. 6, Issue 4, October 2018 – December 2018

Citation
Share : Facebook Twitter Linked In

Citation
Inventory Management Practices and Sales Performance in Retail Outlets: Case of Supermarkets in Nakuru Town, Kenya by Kevin Obara, Wilfred Mbeche