Abstract: The present study investigated mass media as an independent variable that affect on student's modernist sociopolitical attitudes: a case study in Isfahan University. This study performed by using survey method. The population of study consisted of all Isfahan University's students. A number of 360 students were selected as the participants using quota sampling method. Data analysis was done using SPSS and Amos software. In the theoretical section of research, we proposed that some kinds of mass media has more changing effect on student's attitudes toward new ideas and some other types of mass media, have the reinforcing effects on existing attitudes. Also, we claimed that the amount of using mass media is related to attitudes. Students who use more new types of mass media such as satellite, internet and applications have more modernist attitudes comparing to those who use domestic and state radio and television. The results show that the mean score of students who use satellite, Internet and applications in modernist attitudes are more than nonusers. The result of the fit indices of the structural equation modeling shows that, the model has goodness of fit. Model fit indices such as CMIN/DF ratio, IFI, NFI, CFI, PCFI, RMSEA, were inspected. The fit indices indicate that the collected data well confirmed the developed model.
Keywords: Mass media, modernist, attitudes, students, structural equation modeling.
Title: Investigating the Effects of Mass Media on Student's modernist socio - political attitudes (A case of Isfahan University's students)
Author: Hamid Dehghani, Seyyed Alli Hashemianfar
International Journal of Social Science and Humanities Research
ISSN 2348-3164 (online), ISSN 2348-3156 (Print)
Research Publish Journals
