Abstract: Money plays an important role in one’s life. In order to overcome the problems in future they have to invest their money. Investment of hard earned money is a crucial activity of every human being. The importance of an investment is safety of principal amount, liquidity, income stability, appreciation and easy transferability. A variety of investment avenues are available such as shares, bank, gold and silver, real estate, life insurance and postal savings and so on. Investment is the commitment of funds which have been saved from current consumption with the hope that some benefits will be received in future. Through this study, an analysis has been made to know awareness and preference of investors towards investment avenues in Namakkal district. All the investors invest their surplus money in the above mentioned avenues based on their risk taking attitude. “No pain no gain” it is the golden principle of investment management. In this fast moving world, we can earn more and more money. More risk leads to more profit. Investors cannot avoid risk but they can minimize the risk by investing their money in various forms of investments so that they can get a moderate profit. Hence the researcher has concluded that most of the investors prefer bank deposits followed by gold investment in the study Area.
Keywords: investors towards, amount, liquidity, income stability, appreciation and easy transferability.
Title: Investors Awareness and Preference towards Various Investment Avenues in Namakkal District
Author: R. Murugesan, G. Santhi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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