Abstract: One of the interesting spheres for research is tourism destination management process. Above Mentioned process is quite complicated and many problems are faced. Some stakeholders can be functioned in several different roles at the same time, which complicates the situation. To implement stakeholder management, first concept requires the tourism planners to have a full knowledge of all the persons or groups who have interests in the planning processes, delivery and outcomes of the tourism service i.e. interests in the procedural and substantive aspects of the corporate activity. Planners often take too easily the complexity of this step and default to a cursory report of only the most noticeable stakeholders, mainly tourists, business owners and government officials. Paper explores the reasons of the mentioned problems according to each stakeholder, discusses involvement difficulties, gives the ways how to manage above mentioned process and eliminate all the problems. Solution can be understanding the role of stakeholders, promote their cooperation and involvement in tourism destination management. By all that we can achieve more utilization of tourism potential.
Keywords: Tourism; stakeholders; involvement problems; destination management.
Title: Involvement Problems of Tourism Stakeholders and Managing the Process of Solving Them
Author: Nino Paresashvili, Teona Maisuradze
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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