Abstract: “Advertisement is the life of trade” by observing this line we come to know that advertisement is advantageous to the company and the other line says- “Advertisement is a legalized lying” by observing this line we may feel that advertisement is a disadvantage to the consumer to a greater extent. But these two lines made confusion for us to know the actual fact of whether advertisement is advantageous to the consumer or not. So, to analyse clear picture of advertisement and also to know the problems and benefits of advertisement on both consumer and company we have taken an effort to understand the strategy of advertisement.
This research paper quest opinion of customers and companies about the advertisement. It contains table and graph related to customer’s opinion about advertisement. We stated benefits, problems of advertisement on company and customers and also the reasons and suggestion for the problems. These suggestions are mainly helpful for the company to eradicate their problems.
Advertisement plays vital role in modern business. No manufacture can furnish his production without advertisement. Because a newly started company will face distinct competition in the market, to withstand in the market they has to give publicity to widen their market.
Keyword: Advertisement, Benefits of advertisement, Obstacles of advertisement faced by consumer and company, Reasons for the problems.
Title: Is Advertisement Benefited To Consumer or Company
Author: LAKSHMI PRIYA S., CHAITHRA K.S, ANITHA T.S.
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
