Abstract: Choosing the right kind of business model is the key for success for Omani SMEs. SME mode of business is of utmost importance for Omani firms. However, there is a lack of analysis concerning the SME Decision Process (SDP), specifically with regard to small and medium sized enterprises (SMEs). The authors study the SDP among SMEs intent on pursuing their business in the Omani industry and how it affects the overall strategy. Using six cases of Omani SMEs, the authors have developed develop a model of the SME SDP. Their results imply that the SDP evolves and goes through various phases. By focusing on the post-entry phase, this study enhances knowledge on decision-making frameworks by linking the traditional marketing literature related to initial SME with “mainstream” international business literature. Furthermore, the study reveals that SMEs adopting a more rational SDP are more likely to succeed as it demonstrates the importance of real options reasoning as a theoretical lens for making SME decisions in the context of SMEs.
Keywords: SME Entrepreneurs; Issues and Challenges; Entry and Expansion.
Title: Issues & Challenges of Small and Medium Sized Enterprises: A case study of Omani Entrepreneurs and SMEs
Author: Dr. Salman Nusrat Zaidi, Ms. Sujata Venkatachari
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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