Abstract: The aim of this paper is to examine the influence of job characteristics on employee turnover in the Insurance industry in Kenya. Job characteristics are the aspects that define the nature of duties and experiences that employees go through in their daily work. Through job characteristics, employees develop a sense of working in their normal duties and this is from where the workers’ attitude is built upon. The Insurance Industry in Kenya continues to face performance challenges with low penetration as compared to other industries as well as reduced profit margins. High employee turnover has been argued to be the key blockage to the companies’ ability to steer their penetration and performance hence the drive for this study. Descriptive research design was used in this study and the target population was the employees from the top five performing insurance companies in Kenya. Stratified random sampling was used to come up with 338 respondents as the sample size. Data was collected using a structured questionnaire. Hypothesis was tested using a regression model. The study established that job characteristics had significant and positive influence on employee turnover among insurance companies in Kenya. The study concluded that unfavourable job characteristics increased employee turnover and therefore recommended that the insurance companies ought to analyse the job characteristics and review them to provide a favourable ground and environment for employees to feel comfortable and enhance their retention.
Keywords: Job characteristics, employee turnover, insurance industry.
Title: JOB CHARACTERISTICS AND EMPLOYEE TURNOVER IN THE INSURANCE INDUSTRY IN KENYA
Author: Esther Nyandoya Azinga, Dr. Mary Kamaara, PhD, Dr. Kepha Ombui, PhD
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
