Abstract: The experience of deaf customers in using McDonald’s self-service kiosks in Cavite will focus on this study. This study used Technology Acceptance Model (TAM) to determine perceived ease of use, perceived usefulness, and to identify the behavioral intention of the respondent after using the kiosks. The study’s design is quantitative that used purposive sampling in determining 110 respondents from the Federation of the Deaf-Cavite Province, Inc. The result showed for the perceived usefulness are the respondents strongly agree that the kiosk provides clear images of different menu items and helps them easily see what they want to order. Regarding perceived ease of use, the respondents agree that they find it easy to use the self-service kiosk, and the instructions provided are easy to understand. Lastly, the behavioral intentions of the respondents agree that they plan to use kiosks more in the future.
Keywords: self-service kiosk, McDonald's, perceived usefulness, perceived ease of use, behavioral intention, deaf, technology acceptance model.
Title: Kiosks of McDonald’s in Cavite towards Friendly Order Taking Process for Persons with Deaf Disability
Author: Emma Ruth Peteza, Denise Christienne Lopez, Marichou Fabregas Senorin
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
