Abstract: This study tried to determine leadership style of academic deans in LPU Cavite as perceived by academic deans themselves and its faculty; the level of the faculty’s commitment to service quality as perceived by the academic deans and the faculty themselves in terms of organization, customer, work; and career. It also revealed the significant difference in the perception of the academic deans and faculty members with the leadership style of the academic deans, as well as the commitment of the faculty as perceived by the deans and the faculty themselves; if there is an association between leadership style of the academic deans and commitment of the faculty to service quality; and it also propose a service quality model for effective service delivery based on the findings of the study. The findings of the study confirmed that the leadership style of the academic deans as perceived by the academic deans themselves and the regular faculty member is participative leadership style, hence, there is no significant relationship. Conversely, there is a very high level of organizational and customer commitment of the faculty as perceived by both of the participants, likewise work and career commitment is in a high level. Furthermore, there is a significant relationship in terms of organizational commitment. On the other hand, only work commitment has a significant association with leadership styles. Moreover, a proposed model for an effective delivery through leadership style was made based on the correlation of the variables studied.
Keywords: Leadership style, academic deans, faculty commitment to service quality, internal marketing.
Title: Leadership Styles of LPU Cavite Academic Deans and Commitment of the Faculty to Service Quality: Basis for a Proposed Internal Marketing Model
Author: Vincent C. Cortiñas
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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