LIKE, COMMENT AND SELFie BEHAVIOUR: A PILOT STUDY ON PERSPECTIVES OF YOUNG ADULTS

Bayana Beevi O. M. S, Sukanya B. Menon

Abstract: This paper reports a pilot study that explores the different perspectives on “Like”, “Comment” and SELFie behaviour among young adults and suggests the necessity need to encourage people to have authentic identities in real time with real people. The study relies on data collected through Semi-structured Interview from a small group of social media users from Kerala. The collected data were thematically coded and analyzed quantitatively. The findings and suggestions derived from this study may open new avenue for understanding and the phenomenon of social media engagement in the present context.

Keywords: Like, Comments, Social Media, SELFie, Perspectives.

Title: LIKE, COMMENT AND SELFie BEHAVIOUR: A PILOT STUDY ON PERSPECTIVES OF YOUNG ADULTS

Author: Bayana Beevi O. M. S, Sukanya B. Menon

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Research Publish Journals

Vol. 7, Issue 1, January 2019 – March 2019

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LIKE, COMMENT AND SELFie BEHAVIOUR: A PILOT STUDY ON PERSPECTIVES OF YOUNG ADULTS by Bayana Beevi O. M. S, Sukanya B. Menon