Abstract: The potential of the River Cruise to the locals provides benefits such as income generation and promotion of the area as a tourist destination. The Maragondon River operated a river cruise tourism activity in which guest rode “Balsa” a small raft in which guest will rode the “Balsa” and tour around the river. Currently the operation of the River Cruise is small with only 7 “Balsa” available to cater to the tourist. The research explores the sustainability of the River Cruise in Maragondon river in economic, socio-cultural and environmental terms. The study is qualitative in nature and used interview and SWOT analysis as the instrument of the study with different respondents handling the economic (Tour Guide of Maragondon River Cruise) aspect, socio-cultural aspect (Tourism Office of Maragondon Cavite) and environmental aspect (Municipal Environment and Natural Resources Office of Maragondon Cavite). The result shows the economic effect of the River Cruise Tourism is the generation of income and the creation of jobs. Socio-Cultural aspect suggested that the town offers a lot of tourism activity other than the river cruise and the appreciation of the tourist to the history of the town as effect however the influence of the tourist to the tradition of the locals could also be an effect of the River Cruise tourism and lastly the result of the environmental aspect shows that garbage generation and climate change are identified as an environmental risk. The output of the study is a sustainable plan.
Keywords: Economic, Environmental, Maragondon Cavite, River Cruise and Socio-Cultural.
Title: MARAGONDON RIVER AS RIVER CRUISE TOURISM POTENTIAL
Author: Maro Danielle Nato, Dr. Jimford Tabuyo
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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