Abstract: By developing of economy, more and more Chinese students choose to study abroad. Furthermore, the competition among schools all over the world in Chinese market is more intensive. Meanwhile, MBA courses of Thailand has entered Chinese market recent years and gets its well-known performance by the policy of Chinese “one belt one road” and its specialties of itself. However, it faces the huge challenges from traditional famous western countries which provide enriched experience and reputation, budding countries such as Philippines and Malaysia which approach the market actively and Chinese local MBA courses develop aggressively as well. The author will analyses the MBA courses of Thailand by adopting literature review, survey and logistic analysis and establish the strategies to enhance the benefits in Chinese market in order to solve the problems of developments at present. This paper is based on literature review to develop the SWOT Model of the MBA course in Thailand to make sure the direction and content of the survey, then analyzing the main factors and intension of impacting on Chinese competitive market by Logistic regression and analyzing the survey data. Finally, provide the suggestions about how to manage the MBA course of Thailand in Chinese market by combining Porter's Five Forces Model, 4P's theory and Undifferentiated Marketing theory.
Keywords: Thailand, MBA, Studying Abroad, Chinese Market and Marketing.
Title: MARKETING RESEARCH: STUDYING ON MBA COURSE OF THAILAND IN CHINESE MARKET
Author: Tong Wei
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
