Marketing Strategy Implementation for the Purpose of Foreign Students Recruitment to the University of Yangon

Abstract: This article offers the implementation strategies to recruit international students to contribute their input in order to create a sound financial injection and attract new knowledge and support for the University of Yangon after decades of educational neglect from abroad. This aims for the revival of one of the most prestigious universities in South East Asia and precedents in order to regain its reputation as a hub for foreign knowledge learning. Keywords: recruitment, personas, inbound marketing methodology. Title: Marketing Strategy Implementation for the Purpose of Foreign Students Recruitment to the University of Yangon Author: PANNAVARA (clergy), Dr. Vijit Supinit International Journal of Thesis Projects and Dissertations (IJTPD) Research Publish Journals

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