Abstract: The aim of this study was examine the role of the Kenyan media towards the achievement of the Kenyan vision 2030. It looked at the role of the media in the national development establishing a relationship between the media and the achievement of the Kenyan Vision 2030. The study was set to test the assumption that the role of media in Kenya in national development relies majorly on their sovereignty, independence, and the ability to effectively communicate in a proficient manner: objective, unbiased, just and professional information to both government and the general public. The study therefore seeks to answer the following question: How well has the Kenyan media contributed to national development and the achievement towards the Kenyan vision 2030?
The study focused on only four areas of the media: Radio, television, print and the internet; examining the role of the media in the following arms of development: political, economic and social development in Kenya.
The study reviewed theories relevant to the study and key secondary data, opinions and facts relevant to the study. It followed a purely qualitative approach based on content analysis of local and of studies conducted elsewhere.
Keywords: Development, Socialization, Media, Mass communication.
Title: Media and National Development: Bechmarking Socialization and Agenda Making Process of the Kenyan Media towards the Kenyan Vision 2030
Author: Roy Wafula Nashombe
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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