Multilevel Marketing (Mlm)

Kush Arya, Madhu Arya

Abstract: This paper presents for bringing changes in business environment using business plan called multilevel marketting. The paper describes what multi-level marketting is, why it is used, and what its limitations are. As compared to the existing system, the MLM system has been found to be much more memory, resource and time efficient. The system is simple to maintain. The concept of Multilevel Marketing or network marketing is a method of product distribution. The products are moved through independent distributors. The distributors are given an opportunity to introduce other distributors to the business. Instead of calling massive media advertising and sales promotion cost, the savings are passed on to distributor consumers. The paper describes the better performance of distributors in multilevel marketing in business environment.

Keyword: Multilevel Marketing, Network Marketing, Downline, Upline, Network marketing, Relationships

Title: Multilevel Marketing (Mlm)

Author: Kush Arya, Madhu Arya

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 2, Issue 1, April 2014 - September 2014

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Multilevel Marketing (Mlm) by Kush Arya, Madhu Arya