Abstract: This paper proposes a conceptual solution to help people to overcome the communication problem among landlords and tenants by providing them an effective application through mobile application-based platform “MyRental4U”. “MyRental4U” is a business model which provides a digital platform for tenants to communicate with their landlords without meeting them face to face. “MyRental4U” also provides the opportunity for landlord by providing them a platform to maintain their business to the customers. Nine blocks of Business Model Canvas (BMC) framework, Literature Review, strategy canvas, value proposition design canvas (VPC), environmental map and conducting interview/survey with potential customers to validate BMC/VPC have been used as the methodologies for this paper.
Keywords: tenant, landlord, 4 Lenses of Innovation, Business Model Canvas, Value Proposition Canvas, Strategy Canvas, Environment Map.
Title: MyRental4U for Landlords and Tenants: Enhanced Conceptual Business Model
Author: Muhamad Amiruddin Amin, Muhamad Zahiruddin Zaini, Abdul Rahman Ahmad Dahlan, Mohd Izzuddin Mohd Tamrin
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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