Abstract: Netflix, Inc. is an American company was established in 1997 that provides on-demand Internet streaming media to North and South America, the Caribbean, U.K. and many other European countries. The company’s website was launched in August 1997 with only 30 employees and 925 workers available for rent. It brought the traditional online pay-per-rental model. In September 1999, the company introduced its monthly subscription concept and then dropped the single-rental model in 2000. Netflix portrays somewhat all of the seven characteristics of Good to Great Companies. Netflix is a good example of a great company that mainly focuses on the two characteristics: “the culture of discipline” and ‘First Who, Then What’ concept. Although other characteristics of the Great companies described by Collins including ‘confront the brutal facts’ and ‘level 5 leadership’ are also reflected in the company’s features. Netflix has taken this to an extreme with amazing results.
Keywords: Good to Great Companies, level 5 leadership, culture of discipline.
Title: Netflix and Good to Great: Case Study
Author: Khalid ALThubiti
International Journal of Mechanical and Industrial Technology
ISSN 2348-7593 (Online)
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