Abstract: Today whole business is depend on marketing, therefore marketing of any product is the whole business seen from the point of view of its final result, that is from customer’s point of view. Thus marketing means working with market to actualize potential exchanges for the purpose of satisfying human needs and wants. Information is the power and libraries and information centers are the reservoir of this information. Libraries are also profit services industries and information is their key product. Marketing in Library with rapid advanced in on-line technology sector the libraries are experience a period of radical changes in all the activities, particularly while providing information services to their users. Today Libraries and information professional must assume a proactive role to cope with increasing competition.
Keyword: Marketing of information Product.
Title: New Marketing Strategies of Information Services in Libraries
Author: DR.V.RAMA DEVI
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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