Abstract: This paper explored the travel motivations of visitors who visited and those who plan to visit Tagaytay City despite the risk of contracting the 2019 variant of SARS-CoV2. The study also investigated whether the Inter-Agency Task Force protocols was a determinant factor that motivated visitors to travel to Tagaytay City. The push and pull theory was applied in this study to assess the motivation of visitors to still travel amidst the pandemic. This quantitative study distributed questionnaires to 244 students of the College of Tourism and Hospitality Management in De La Salle University- Dasmariñas. In the analysis, mean and standard deviation were utilized to assess the respondents' level of travel motivations and the level of importance of the IATF protocols. The independent t-test was used to assess if there is a significant relationship and significant difference between the level of motivations and the level of importance of the protocols.
Keywords: New Normal, COVID-19, Travel Motivations, IATF Protocols, Push and Pull Theory, Tagaytay City.
Title: NEW NORMAL: MOTIVATIONS INFLUENCING VISITORS TO VISIT TAGAYTAY CITY
Author: Chavez, Joshna Mikka S., Kawamoto, Hiromi A., Poblete, Aleithea P., Ms. Irene S. Gueco
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Research Publish Journal
