NONVERBAL COMMUNICATION ACROSS CULTURES: THE CASE OF BLACK INDIGENOUS ZAMBIANS AND WHITE WESTERN MIGRANTS LIVING IN ZAMBIA

Dr. Silungwe, Wilson, Dr. Silungwe, Atangambuyu

Abstract: This paper emanates from a study on the differences in the use of nonverbal communication cues and other cultural practices between the cultures of black indigenous Zambians and white Westerners. Furthermore, the study investigated the implications of these differences. The exploratory research design was adopted using qualitative approached to carry out the research. Focus group discussions (FGDs) were used to collect data, using a video recorder to capture the discussions. The focus group comprised of 6 black indigenous Zambians and 6 white Western migrants living in Zambia. The collected data was then transcribed from the video records and analysed using thematic analysis. The conclusion to this study was that there were differences in the use of certain nonverbal communication cues by black indigenous Zambians and white Westerners informed by their individual cultures. When not managed, these differences tend to negatively impact communication between people of the two cultures.

Keywords: Nonverbal communication, culture, intercultural communication, indigenous, migrant.

Title: NONVERBAL COMMUNICATION ACROSS CULTURES: THE CASE OF BLACK INDIGENOUS ZAMBIANS AND WHITE WESTERN MIGRANTS LIVING IN ZAMBIA

Author: Dr. Silungwe, Wilson, Dr. Silungwe, Atangambuyu

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Research Publish Journals

Vol. 7, Issue 3, July 2019 - September 2019

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NONVERBAL COMMUNICATION ACROSS CULTURES: THE CASE OF BLACK INDIGENOUS ZAMBIANS AND WHITE WESTERN MIGRANTS LIVING IN ZAMBIA by Dr. Silungwe, Wilson, Dr. Silungwe, Atangambuyu