Obama's Techniques of Persuasion in His Speech on Striking Syria

Othman Rashid Hameed, Jehan Sahib Ahmed

Abstract: This paper focuses on Obama's techniques of persuasion in speech on striking Syria. The model which is adopted to analyze Obama's speech is critical discourse analysis under the impact of Norman Fairclough's and Halliday's perspective. This study investigates the various persuasive strategies employed by President Obama to establish his proposal on attacking Syria. And explores these persuasive strategies used to influence the audience to believe him. The use of first personal pronoun is to shorten the distance between him (president) and the audience. So it can help him persuade the public to accept and support his policies, actions and what he determined for his future businesses. Finally, the speaker uses modal verb to make the audience to understand his speech easily and also to agree his speech by using modal verbs.

Keywords: Critical Discourse Analysis, Systematic Functional Grammar, Power, Ideology, Barak Obama.

Title: Obama's Techniques of Persuasion in His Speech on Striking Syria

Author: Othman Rashid Hameed, Jehan Sahib Ahmed

International Journal of Social Science and Humanities Research

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

Research Publish Journals

Vol. 3, Issue 4, October 2015 – December 2015

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Obama's Techniques of Persuasion in His Speech on Striking Syria by Othman Rashid Hameed, Jehan Sahib Ahmed