Abstract: This research covers the main factors that are affecting the decision making of the Lebanese consumer, and his behavior when purchasing a product or a service online. The result asserts that Lebanese consumers have no trust, no confidence in online sites, faces difficulties when encountering website, perceived risk of internet purchase.
Keywords: Online Shopping, Consumer Behavior, Decision Making, e-commerce, Marketers.
Title: Online Shopping Consumer Behavior “Why Are We Afraid to Purchase Online: Case Study Lebanon”
Author: Dr. Riad El Chami
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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