Abstract: This study aims to determine the economic impact of the Coronavirus Pandemic (Covid-19) to the milk tea stores in Imus Cavite. In this study, the researchers used percentage and frequency to analyze the data to apply the descriptive form of research. The respondents of this study are the owners and employees of the DTI-registered stores. Milk Tea is mostly popular to Gen-Z or Millennials. Moreover, milk tea is not a necessity during the pandemic as perceived by the respondents, but there are still loyal customers that patronize the products. This study further aims to know the store owner’s response to COVID-19’s impact to the store operations. Based on the findings, the researchers suggest strengthening the implementation of the health protocols and preventive measures to ensure safety of both employees and customers and create promotions to boost sales amidst COVID-19 pandemic.
Keywords: milk tea stores, economic impact, health protocols, COVID-19 pandemic.
Title: Operations of Milk Tea Stores in Imus Cavite amidst COVID19: Economic Impact Analysis
Author: Saturno, R.N.R III, Sebia, Ron Rainer B., Ybanez, C.J, Mrs. Irma Gatdula
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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