Abstract: The Jharkhand retail sector is witnessing tremendous growth with the changing demographics and an increase in the quality of life of urban people. Retail Sector is the most booming sector in the Jharkhand economy. With a growing economy, improving income dynamics, rising awareness, and a youth-heavy customer base, Jharkhand is well on its way to become one of the most prospective markets for the domestic as well as global retailers. The main objective of this paper is to strategically analyze the Jharkhand retail Industry. The present paper identify the drivers which affect the growth of the Jharkhand retail market, looks at the major factors affecting the retail business and to carry out the SWOT analysis of organized retail in Jharkhand. The results of the study depict that infrastructure, economic growth and changing demographics of consumers are the major driver of organized retail in Jharkhand. The location of the retail store, management style and adequate salaries to personnel enhance the effectiveness of retail business and are important factors for retailers’ success.
Keywords: Retail, Economy, Demographics, Infrastructure, Urbanization, Drivers, SWOT.
Title: Organized Retail in Jharkhand - Drivers Facilitator and SWOT Analysis
Author: Ms. Shilpa Tiwary, Dr. Rekha Jha
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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