Abstract: The concept of customers’ satisfaction is being adopted worldwide in each sector whether it’s manufacturing or service oriented organization. Customers’ satisfaction plays an important role in for improvement in market situation of that organization which also attract the attention of researchers and academicians. In tourism, tourists’ satisfaction works as a driving force for loyalty and spread positive word of mouth which in return affects profit and revenue of that organization. Customers’ satisfaction also provide competitive edge and helps in strengthening the image and reputation. The present research paper focuses on the perceived benefits of tourists’ satisfaction. By understanding these benefits, it is expected to be helpful in understanding the tourist’s behavior which also would be lead to draft a suitable marketing strategy.
Keywords: Tourists’ satisfaction, perceived benefits, loyalty, behavioral intention, brand image.
Title: Perceived benefits of tourists’ satisfaction on a tourist destination: A conceptual study
Author: Mr. Ajay Ratewal
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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