Abstract: The objective of the present study is to compare the perception of television viewing media professionals towards New Knowledge Management and its associated factors Knowledge Creation, Knowledge Practice, Knowledge Sharing, Knowledge Worker, Knowledge Organization, Knowledge Access, Media Knowledge, and Knowledge Capture separately. The data related to this objective were analyzed with the help of mean, standard deviation, standard error and t-test. 336 respondents selected randomly amongst media professionals from the different domain of like Television, Radio, Print, Film and Internet/Digital. This study was survey in nature. Respondents were surveyed to know the perception towards New Knowledge Management and its Associated Factors.
Keywords: Perception of Television Viewing, New Knowledge Management & its Associated Factors.
Title: Perception of Television Viewing Media Professional towards New Knowledge Management & its Associated Factors: A Comparative Study
Author: Dr. Lalit Engle, Dr. Akhilesh Kumar Singh
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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