Abstract: The effectiveness of marketing strategies in elderly care communities is increasingly dependent on personalization and robust Customer Relationship Management (CRM) systems. This paper examines the pivotal role these elements play in enhancing customer engagement and satisfaction. By tailoring marketing messages to the unique needs and preferences of potential residents and their families, elderly care communities can create more meaningful connections and foster trust. The implementation of CRM systems is crucial for managing and nurturing these relationships over time. This study utilizes case studies from various elderly care communities to illustrate successful personalization techniques and CRM applications. It analyzes the impact of these strategies on key performance indicators such as lead conversion rates, customer satisfaction, and resident retention. Findings suggest that personalized marketing efforts, supported by effective CRM systems, significantly enhance the overall marketing efficacy and operational success of elderly care communities. The paper concludes with recommendations for best practices in personalization and CRM implementation to optimize marketing outcomes and improve resident experiences.
Keywords: Personalization, Customer Relationship Management (CRM), Elderly Care CommunitiesMarketing, Marketing Strategies, Resident Satisfaction.
Title: Personalization and Customer Relationship Management (CRM) in Marketing Strategies for Elderly Care Communities
Author: Liu Shuang, Orlina Ursula D. Regua
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 3, July 2024 - September 2024
Page No: 87-91
Research Publish Journals
Website: www.researchpublish.com
Published Date: 18-July-2024
