Abstract: The aim of this study was to understand the tourists’ perspective status at the Bagan related to heritage Site such as temples, pagodas and naturel beauty based on satisfaction, experience and memory ensure visitors as positive perspective. Bagan, representing one of the most popular destinations in Myanmar, is in fact facing a sharp increase in tourist arrivals since the country opened up to the outside world in 2011. Due to the fast changing environment and the recent political events, such figures are expected to rise even more enormously. This research project examined tourists’ perspective of Bagan region as a tourist destination. By questioning 270 domestic and international tourists about their travel habits, this project constituted the first research of its kind in the region.
The objectives of the project were to provide a profile of international and domestic tourists, to study their travel satisfaction, experience and memory destinations visited preferred accommodation and mode of transportation, information sources used average length of stay, and satisfaction levels. Future sustainable tourism management will require catering for both domestic and international needs. The sample showed an almost equal distribution of gender, with one quarter of participants being relatively young 25-35 years. The largest group of foreigners was retired, followed by Photographer, Journalist, Office worker, Teacher and Government officer. Europeans made up more than 60% of all international respondents. Most domestic and international tourists were highly educated. In terms of travel parties, more than half of Myanmar people visited the region as part of a group tour, while only one third of foreigners traveled in a group tour. Nearly one quarter of all internationals visited the region as a couple, while only 1% of Myanmar nationals visited the area with their partners. Almost all international visitors visited in Bagan heritage site. Myanmar nationals, in contrast, spread themselves much more widely across the region than their foreign counterparts.
The main motivation for visiting Bagan for foreigners was cultural experience. Most tourists get satisfaction about sightseeing to temples and pagodas. The most tourists get the best experience are hot air balloon over the Bagan. The most tourists of the best memory are taking photography about Bagan heritage site such as temples and pagodas. Most of international tourists visited the temples, stupas and pagodas in the region, followed by a guided book tour of Bagan and visiting the markets. Nearly all participants, whether they were Myanmar nationals or foreigners, were generally quite happy with what was on offer in the region. Almost all respondents indicated they would recommend the destination to their peers. When asked what they enjoyed most about the Bagan area.
Keyword: Tourists’ satisfaction, experience, memory, and motivation related to heritage site in Bagan.
Title: Perspective of Tourist in Bagan Relating to Heritage Site in Myanmar
Author: Mr.Win Ko Ko, Dr. Vijit Supinit
International Journal of Social Science and Humanities Research
ISSN 2348-3164 (online), ISSN 2348-3156 (Print)
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