Abstract: In the context of India and South Korea, how media and society actively playing crucial role in the representation of women’s ideal body image. Current beauty trends are strikingly resembled with westernized ideal body image. Media and society are promoting change in body in to ideal type through different measures like skin lightening products and cosmetic surgeries as native appearance of Indian and Korean women in to Western ideal image is unattainable through natural means. Extreme modified images (Photoshop images) can be easily observable in Indian and Korean magazines as well as advertisements which causing severe body image dissatisfaction among women as a result eating disorder, Negative moods and low self-esteem etc are easily observable. Being a patriarchal society, emphasis are more given to achieve ideal body image to achieve success in professional as well as personal life. Objectification and Beautification has taken front seat and essence of inner of beauty left behind in this era of media and its huge influence on views of society.
Keywords: Women, Ideal body image, Media and Society.
Title: Photoshop Level: Media and Society (A Study in Context of India and South Korea)
Author: Sakshi Shukla
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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