Abstract: Portrayal of woman in advertising is one of the most discussed topics in India. The manner in which the women portrayal is done reflects the status of women in the society. The early study of women’s role portrayals suggest that the advertisements on women reflect stereotypical roles like women taking care of home and not making important decisions. A film, also called a movie or motion picture is a series of still or moving images. Cinema is meant and believed to entertain, to take the viewer to a world that is starkly different from the real one, a world which provides escape from the daily grind of life. Hindi cinema has been successful in portraying Indian women of different shades in a society dominated by patriarchal values. Hindi cinema has been a major point of reference for Indian culture in this century. It has shaped and expressed the changing scenarios of modern India to an extent that no preceding art form could ever achieve. Hindi cinema has influenced the way in which people perceive various aspects of their own lives. The paper deals with representations of women characters in Bollywood movies. Content Analysis has been adopted for the study in which a systematic study of a particular community or group or an institution is made for analyzing the problem.
Keywords: National Awarded Hindi Movies, portrayal of women, Contemporary Cinema, Content analysis
Title: Portrayal of Women in National Awarded Hindi Movies: A Content Analysis
Author: Manju Kataria, Prof. (DR.) Bandana Pandey
International Journal of Social Science and Humanities Research
ISSN 2348-3164 (online), ISSN 2348-3156 (Print)
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