Abstract: This study focused on the promotional songs in the Philippines. It aimed to determine the value of songs to tourism industry. It looked into the assessment of the songs relative to nature, history and culture, industrial tourism, shopping, sports and recreational facilities, customs and traditions, special events, health and wellness, and others. These categories were utilized to evaluate the songs. The study was qualitative in nature where the respondent was the researcher himself in evaluating the promotional songs. Thematic analysis was utilized in the investigation. Based on the result of the study, it was revealed that that nature is indeed beautiful as it is that the province is proud to showcase their history and culture. The provinces involved were promoting and advertising their places of interests relative to industrial tourism which were enticing to its people to visit their destinations revealed under shopping category. The province was aware on the competitive advantage and strengths that they offer and indeed proud to showcase their local dances exhibiting their customs and traditions. With regard to health and wellness, it was revealed that the song served as the official advertisement of Puerto Princesa in 2016 which is unique as it showcased the different spas that the other provinces did not exhibit.
Keywords: Promotional Songs, Culture, Nature and History.
Title: Promotional Songs in the Philippines: A Content Analysis
Author: Cumpas, Jason C., Mandigma, Ernesto C. Jr.
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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