Abstract: Cycling is a healthy, low-impact exercise that can be enjoyed by people of all ages, from young children and adults to older people. As enjoyable and economic it is, it is also good for the environment. Be it riding to work or for running chores, it is one of the most efficient ways to combine regular exercise with the everyday routine. Despite these benefits, there still remains the need to increase the base of cyclists by covering urban and rural areas equally. It is seen in metropolitan cities that cycling is not given much importance as a means to travel as the roads are not meant for cyclists, also there are other means of transportation which are more convenient for the people like bus, metro, cars. With the help of this paper we have tried to find out what promotional activities are undertaken by one of the leading cycles manufacturing company ATLAS in India, what type of cycles people prefer and how can the company promote its cycles more. The study was conducted in Rohtak city with the sample size of 50 and questionnaires were given to collect primary data.
Keywords: Bicycles, Techniques of sales promotion, Advertising, Brand Ambassador.
Title: Promotional Strategies of Atlas Cycles
Author: Aprajita Malhan, Iahita Malhan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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