PUNJABI CUISINE AS A CULINARY TOURISM PRODUCT: A STUDY THROUGH A RESEARCHER’S LENS

Jaswinder Singh

Abstract: Culinary tourism, also referred to as gastronomic or wine and food tourism, is a niche area of tourism studies that has grown rapidly in recent years in terms of tourism research and education (Hjalager & Richards, 2002: Hall et al., 2003; Hall & Mitchell, 2005a, 2005b). The focus has been more on regional cuisine. Punjab is no exception. Punjab’s food is a signature of state and has made its mark on a global scale.  This food if re-oriented towards tourism it could add flavours to tourism in Punjab.  It could add a missing perspective to the quest for sustainable tourism (Scarpato 2002). Curries and spices have become synonymous with Punjab. Often tourists savour Punjab food and are unaware that the food they are savouring belongs to Punjab. The potential is there it needs only to be marketed and results will be there for the world to see.

Keywords: Culinary Tourism, Food Tourism, Punjabi Cuisine, Farm Restaurants, Dhabas.

Title: PUNJABI CUISINE AS A CULINARY TOURISM PRODUCT:  A STUDY THROUGH A RESEARCHER’S LENS

Author: Jaswinder Singh

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 2, Issue 2, October 2014 - March 2015

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PUNJABI CUISINE AS A CULINARY TOURISM PRODUCT: A STUDY THROUGH A RESEARCHER’S LENS by Jaswinder Singh