Abstract: Based on the sample of 60 seafood entrepreneurs interviewed in the Mekong Delta, a model for entrepreneurial motivations comprising five factors is proposed, in which different types of motivation are taken into account. Those five factors are resource availability, crisis, social status, communication status, and leadership. Motivations are branched out pull motivations and push motivations. Findings verify that the factors of resource availability, crisis, and communication status aren’t part of the pull motivations and the push motivations of entrepreneurs. Although this result is unexpected, it raises an interesting question with respect to the role entrepreneurial threats or opportunities in the decision to create a firm. The paper finds evidence of pull motivations and push motivations significantly related to leadership and social status. Those are important for the decision to create the seafood business of entrepreneurs, in which leadership is more spreading into effect than social status. In addition, a significant difference between pull motivations and push motivations is found, which entrepreneurs think that the pull motivations are more important than the push motivations to start up business.
Keywords: Entrepreneurs’ Motivations, Seafood Entrepreneurs.
Title: Push and Pull Motivations of Vietnamese Seafood Entrepreneurs toward Market
Author: Tu Van Binh, Nguyen Huu Huy Nhut
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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