Abstract: Redefining of marketing strategy will help an individual Marketer and buyer to review their plan and goal, identify the opportunity and threat from this pandemic, update his market mix and fulfill market the gap. The pandemic will also create the new customer opportunity for the sports equipment in Bangalore from a stay at home many people start indoor sport at home rather than in an open field.
The updated market strategy is a must to control the new situation in the market environment, Regulation the Buyer's behavior, and supporting the economy from sports equipment. The complexity of the pandemic is simplified by having a redefined marketing strategy for specific products for sport Activity. Knowing the current market nature and prepare the current solution can make all marketers competent.
The variation and gap that occur by COVID-19 in business sports Equipment can be solved by knowing the key customer with an appropriate marketing channel. Money research has been conducted on the impact and market strategy to overcome new situation occur due to COVID-19.
Redefining marketing is not only helps to have a new customer but also builds a competitive business environment in our city. Having a redefined market strategy also updates customer loyalty with a harsh COVID-19 environment.
The COVID-19 has a significant impact on 4P (Production, Price, Promotion, and Place) of sports equipment by shifting the economic scenario before. The crisis became more adverse if not ready by updating change economic environment. This research important to bring new and updated strategies for new marketing scenarios.
Keywords: 4P (Production, Price, Promotion, and place) , COVID-19 (Corona Virus Disease 2019) .
Title: REDEFINING MARKETING STRATEGIES OF SPORT EQUIPMENT POST COVID-19 IN INDIA
Author: Lemi Ketema Negi
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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