Abstract: The business world is constantly changing and different organizations have adopted ethical practices as a way of enhancing competitiveness and effectiveness. Ethics focuses on the constant examination of how institutions and people interact with the world of commerce. It is therefore important for a business to continue in its commitment to behave ethically and contribute to economic development while improving the quality of life of the work force and the surrounding community at large. This study therefore sought to determine the relationship between ethical activities and non-financial performance of insurance companies in the Nairobi Securities Exchange. The study targeted a population of 4100 customers and employees of 4 insurance companies (Jubilee Holding limited; Kenya Re-insurance Corporation; Liberty Kenya holding limited and CIC Insurance group limited). The study targeted a population of 4100 customers and employees of 4 insurance companies (Jubilee Holding limited; Kenya Re-insurance Corporation; Liberty Kenya holding limited and CIC Insurance group limited). Concurrent sampling was used to select sample from the 4 insurance companies since they comprise of different population sizes.Descriptive cross sectional research was used in the study. The data was collected through questionnaires and analyzed using regression and correlation. The study established that 201 (52.9%) were in agreement that the firm performs in a manner consistent with societal expectations and ethical norms. The study concluded that Society desires that businesses contribute time, money and resources for the welfare of the community but they do not regard the firms unethical if they do not provide the desired level. The study then recommended a robust policy framework for ethical practices that should be adopted in the government ministries, parastatals and insurance companies.
Keywords: Ethical activities, Non-Financial Performance.
Title: Relationship between Ethical Activities and Non-Financial Performance of Insurance Companies in the Nairobi Securities Exchange (NSE)
Author: Patience M. Mudy, Dr. Phylis Osodo, Beatrice Jemaiyo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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