Abstract: This project aimed at determining the relationship between financial strategies and agribusiness performance.  The researcher placed emphasis on emerging livestock value chains of, indigenous improved chicken, rabbits, dairy goats and fish (trout, tilapia & cut/mud fish). To achieve the set objectives the researcher used a few selected financial and non-financial indicators to measure agribusiness performance. The objective of this study was to determine the relationship of financial strategies (access to finance, source of finance and financing period) on the performance of agribusinesses. The results of the study revealed a strong relationship between favorable loan interests had a strong positive relationship and performance of agribusiness. Access to long term financial products also had a strong positive relationship with performance, indicating that an increase in easy access to long germ financial products increases the performance of agribusiness. The researcher thus concluded that livestock agribusiness owners must focus their efforts on financial strategies for improved performance. Thus the researcher recommended financial strategies for better livestock agribusiness performance.

Keywords: Financial strategies, Strategy, Agribusiness, Performance, Emerging livestock and Value chain

Title: Relationship between Financial Strategies and Agribusiness Performance A Case of Nyeri County in Kenya

Author: Irene Imali Kavere, Margaret Oloko

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

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