Abstract: Corporate social responsibility has been a subject matter that has attracted a lot of attention in the academic and corporate world. This is so because of its relevance at ensuring that corporate bodies give back a fair share to the society they operate and gain from. It is viewed as a means by which organizations can build their reputation in the society. It is also the process of incorporating social and environmental policies into a business's operations and financial goals. It is predicated on the idea that businesses may mitigate the adverse impacts they have on the environment and society. To ensure that corporate social responsibility of firms is effective there is a need for a robust and effective stakeholder communication strategy. As it ensures that corporate bodies create and sustain a transparent and open conversations with a range of stakeholders to support moral and socially conscious solutions for a variety of problems. This study is an attempt to assess the relationship between stakeholder communication and corporate social responsibility. The study is anchored on stakeholder theory and social identity theory. The study adopted a systematic literature review methodology. From the review of various literatures, the outcome indicated that stakeholder communication has a strong relationship with corporate social responsibility. It is also recommended that corporate bodies ensure that communication is well managed with stakeholders by establishing and sustaining a clear communication channel which will help to ensure that corporate social responsibility initiatives are both effective and beneficial to the stakeholders and also the firms’ reputation.
Keywords: Stakeholder Communication; Cooperate Social Responsibility; Social identity theory and stakeholder theory.
Title: RELATIONSHIP BETWEEN STAKEHOLDER COMMUNICATION AND CORPORATE SOCIAL RESPONSIBILITY; A REVIEW OF LITERATURES
Author: Jabez John Dakum, Getrude Adede Asango, Steven Muhozi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 12, Issue 2, October 2024 - March 2025
Page No: 109-115
Research Publish Journals
Website: www.researchpublish.com
Published Date: 18-December-2024
